Fantasie’s AW16 Luxury Makeover

By: Leanne    on Fri 24th Jun 2016

Fantasie AW16

Since it first launched in 1978, Fantasie has cemented its place as one of the most trusted lingerie brands out there. Effortlessly combining support and style, Fantasie paved the way for larger cup sizes in beautiful designs.  In a range of bra styles and designs all the way up to a K cup,  this gorgeous lingerie brand is a firm favourite amongst women of all shapes and sizes.

And it just keeps getting better. To cater to the growing luxury trend, Fantasie have embarked upon a luxury makeover for AW16  to give their collection a premium look and feel in every sense.

AW16 features luxurious colour palettes to incorporate jewel-inspired tones and rich hues such as gold, plum and emerald. Using high-end, quality fabrics, each piece is accentuated with a special finishing touch – detailed embroidery, delicate flocking, and sophisticated trims.

“We’ve continued to develop these styles for the brand alongside our other Fantasie collections in order to grow this new market sector,” says design and development director Jo West. “We’re also offering a greater variety of product shapes, giving the consumer more choice in co-ordinating and special pieces, from luxury Italian style briefs to stunning chemises.  We’ve also introduced a more premium colour palette, using jewel tones and luxurious colours, such as gold on black and gold on ivory for a more luxurious feel.”

Here are some of our favourites from AW16.

The Sofia:  adorned with Swiss designed, baroque-inspired embroidery, this decadent style features tones of luscious gold and black, and includes bras in a variety of shapes, pants, a chemise and a waspie.


The Allegra: a head-turning collection in a beautiful metallic silver, with Swiss filigree all over embroidery finished with diamante decorated bows.


The Kimberley: classically crafted Swiss designed embroidery, a coral blossom print and a crisp white base come together to create a romantic, feminine collection.


The Marianna: this Fantasie favourite receives a luxurious update in a striking emerald and black colourway, detailed with two tone lace and diamante bow trims.


The Jacqueline: another favourite receives a lacy update for AW16, with exclusively designed corded French lace in timeless beige or classic navy.


As lingerie lovers want more from their favourite labels, Fantasie began to notice the demand for luxury styles without compromising on that all important fit.  “Consumers still want that everyday bra that gives them a great fit and support all day, which Fantasie continues to provide, but they want more flexibility from their lingerie.” said Fantasie’s Ann-Marie Manly.

What’s great about this premium collection is that it doesn’t come with a premium price tag, and has been competitively priced to make the collection truly accessible. Fantasie will continue to offer a range of everyday lingerie at a slightly lower price point, while their premium additions are perfect for memorable evenings or special days.  “Consumers are price aware and they don’t always just want to wear the cheapest product, so they will also spend their money on something that can be worn during the evening or for a special occasion and that makes them feel extra special.”

Fantasie AW16 will be available to buy online and in stores from July.

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