Rumours have been circulating today that David Beckham has been replaced as the main front of the UK Emporio Armani underwear campaign.
We can exclusively reveal that the job has been given to an unknown newcomer to the underwear and fashion world, who answers to the name of Alfie.
Alfie is an 18 month year old staffordshire bull terrier from South Wales and he is rumoured to have gazumped Beckham to the contract renewal, by claiming to have bigger golden balls than his predecessor.
A friend of Alfie’s who didn’t want to be named, has told underwear.co.uk that Alfie was not interested in the glamourous lifestyle the contract could bring for him, as he was more interested in chewing sticks and chasing his tail.
We will have more news on this story as it happens






